This direct selling company that posted almost $2B in sales at the wholesale level in 2004, recently came out with its own whitening line available only through Mary Kay sales associates.
Dubbed PureWhite System, the line targets skin discoloration while lightening existing spots. At the press launch last week, company officials said that based on their findings, women aged 16 to 60 years old want fairer, even-toned and younger-looking skin. A common complaint among their mature clients is age spots.
With continued use of the PureWhite regimen, one is supposed to see results in as short as two weeks. After eight weeks, women who tried it reported a 50% reduction in freckles and age spots.