A newly released research study from RainToday.com titled The Business Impact of Writing A Book: Data, Analysis, And Advice From Professional Service Providers Who Have Done It, provides the first ever available hard data on the effects publishing a business book has on the authors’ revenue, brand, ability to generate publicity and marketplace buzz, ability to generate leads, and a host of other factors.“Conventional wisdom says that if you’re a professional service provider, regardless of your specialty, you should write a book. It’ll be great for helping you to better market, better sell, and even better deliver your services,â€? says Mike Schultz, Publisher of RainToday.com. “In this study, we uncovered the details of whether or not this is true and to what extent.â€?
More from the article:
Furthermore, authors provided details regarding the specific benefits they received from publishing books, including:
- Improving brand (85% indicated a “strong” or “very strong” influence from publishing)
- Generating more speaking engagements (75% indicated a “strong” or “very strong” influence from publishing)
- Charging higher fees (53% indicated a “strong” or “very strong” influence from publishing)
- Generating more leads (56% “strong” or “very strong” influence)
- Generating a more desirable client base (48% “strong” or “very strong” influence)
Gustavo on March 1st, 2006 at 8:38 pm
Hi,
great piece of information. As a graphic design and printing company, I can assure you that every single word in this article is true.
Publishing is one of the easiest and least expensive ways to acquire prestige.
Go into our blog to know more details about printing your own book
Gary Bourgeault on March 1st, 2006 at 9:13 pm
When you look at the many authors through the years, the conclusion isn’t surprising. But having the hard facts and statistics should make anybody in the business begin writing asap!
George Anderson on March 1st, 2006 at 9:29 pm
As a service provider, I can say from experience that self publishing can be even more lucrative than traditional publishing. I have authored five books all self-published. The profit margin is quite remarkable.