Business Opportunities Weblog

March 1, 2006 by Dane Carlson | 3 Comments

RainToday:

A newly released research study from RainToday.com titled The Business Impact of Writing A Book: Data, Analysis, And Advice From Professional Service Providers Who Have Done It, provides the first ever available hard data on the effects publishing a business book has on the authors’ revenue, brand, ability to generate publicity and marketplace buzz, ability to generate leads, and a host of other factors.

“Conventional wisdom says that if you’re a professional service provider, regardless of your specialty, you should write a book. It’ll be great for helping you to better market, better sell, and even better deliver your services,�? says Mike Schultz, Publisher of RainToday.com. “In this study, we uncovered the details of whether or not this is true and to what extent.�?

More from the article:

Furthermore, authors provided details regarding the specific benefits they received from publishing books, including:

• Improving brand (85% indicated a “strong” or “very strong” influence from publishing)
• Generating more speaking engagements (75% indicated a “strong” or “very strong” influence from publishing)
• Charging higher fees (53% indicated a “strong” or “very strong” influence from publishing)
• Generating more leads (56% “strong” or “very strong” influence)
• Generating a more desirable client base (48% “strong” or “very strong” influence)

via Work at Home Bizop Blog.

In Books, Ideas | 3 Comments
Tags: Books