Chips Away

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One man raking in the chips following a radical career change is franchisee Dave Anthony – not that he took any gambles in choosing a ChipsAway International franchise. Established in 1994, ChipsAway is one of the UK’s most successful franchise organisations, with almost 300 franchisees operating nationwide and in twenty countries across the world.

A former Marketing Manager for a waste management company, Dave had had enough of the nine to five, day in day out routine of working for someone else. He wanted to be his own boss, and felt that franchising would give him the best chance of success in running his own business.

After investigating a variety of opportunities available, Dave had pinpointed half a dozen different potential franchises that interested him, and went along to one of ChipsAway’s Open Day without particularly high expectations, as he explains. “I decided to go to the ChipsAway Open Day – with no real intention of taking it forward – but once I’d seen the demonstration and talked to some of the existing franchisees who were on hand to answer questions, I was so impressed that I signed up the same day!”
Using a unique and revolutionary system developed in the USA, ChipsAway franchisees repair around 300,000 car body chips, scratches and dents a year at a cost well below that of a typical body shop, often in a fraction of the time and to the highest quality standard.

The marketplace is massive – and growing apace! The car body repairs market in the UK is worth £5.5 billion with some 27 million cars on the road. Six million repairs are carried out each year and the sector is growing rapidly. By 2006, it is forecast that the number of repairs carried out on vehicles will rise by 8% from 6 million to 6.4 million and that the value of the market will rise by 29% from £5.5 billion to £7.1 billion.

Having been convinced of the huge potential ChipsAway offered, Dave launched his franchise in July 2001. Having no previous experience of the automotive industry was no problem at all. After three weeks training he was fully competent to carry out necessary repairs – all he needed were some customers, but this was no problem either. ChipsAway launch their new franchisees in style. Local newspaper advertising and distribution of 10,000 leaflets in his area promoted a special launch at the local supermarket on a busy shopping weekend. (ChipsAway have a national agreement with the leading supermarkets to support local franchisee promotions).


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