The unfortunate part of advertising there is that when a customer looks up a topic, rather than your specific business name, they’re treated to a display of the listings and ads of all your competitors, some of whom will provide a larger range of products or services or who are in a more convenient location than you.
When it comes to the Yellow Pages, size does matter! Accurate or not, the size of your Yellow Pages display ad may directly impact the perception of your business–and its size–in the mind of your customers. A competitor’s half- or full-page ad that runs next to your business-card-size ad gives a subconscious impression that the business with the larger ad is the better–and more established–of the two.
Photo by Naomi Ibuki.
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