EMail Segmentation Generates Higher Income

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March 10, 2006 by Dane Carlson | 8 Comments

Affiliate Classroom:

Numerous studies show that targeting email messages maximizes ROI (return on investment).

Both time and money are always in limited supply. Crafting content, both message body and – especially – subject lines – takes skill and effort. But the rewards, as these studies show, more than compensate in higher open and conversion rates.

Users who receive messages that peak their interest are more likely to read the entire email and then click on embedded hotspots. Ultimately those higher clickthrough rates lead to more newsletter signups, eBook downloads, or products purchased.

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Tags: Affiliate Marketing