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Startup Stress

Cristian Dorobantescu:

No matter what kind of business start-up are you involved in, a start-up is a demanding experience, especially if you are into sales or business development. And here I’m talking about real start-ups like in new companies or about corporate start-ups when a new business line is put in place.

It’s a period of learning, trial or error, hope and despair. Each day, you come to the office and look for opportunities to develop the business or make the first sale. First, you have to organize your mind to find out the way the business works. To understand the market. To understand the competition. You need to position your products and prices. And basically you need to make it work from scratch.

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