What are the two little words you can say to all of your customers that will immediately endear your business to them and guarantee they will be your customers for life? What two little words can drive your business through the roof? The answer: your customers’ names.Whenever you have contact with your customers — whether it’s in person, or by phone, fax, or e-mail — always use their names. When you do so, the business experience becomes personal. And when the business experience becomes personal, your customers become vested in the relationship and thereby become your friend. When you use the customers’ names, they become as concerned about your success as you are.
via David Lorenzo.
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