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Buy or Start a Business?

Startup Journal:

Many aspiring entrepreneurs ask the same question: Am I better off purchasing an existing business and improving it, or should I build my own from ground up?

Buying a business offers some clear advantages. You enter the scene with a framework — inventory, employees, a business model, cash flow and customers already in place. There’s a history, so you can better predict how the business will perform early on.

Starting from scratch, on the other hand, can mean months of sorting out details. Where will you be located? What products will you offer? How will you advertise? But there’s a big upside: The chance to design a business that’s far more profitable than one already established.

Julie Ruhlander, in Santa Ana, Calif., pondered the same question in 1991, when she considered starting a mail-order clothing business for seniors or buying a similar business she found in the classifieds. She pored over the business’s financial records and spoke in depth with the sellers. She did a complete cost analysis, comparing her estimated start-up costs with the acquisition costs and then forecasting which business would generate the best total return and biggest profit margins.

   

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