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StepNpull: Open Doors Hands Free

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Vote For Your Favorite .biz Domain – Hint! Hint!

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Q&A With Christmas Caroloke Creator

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Growing a Business Website: Fix the Basics First

Jakob Nielsen:

Here are the biggest issues that led to lost business value in some of our recent consulting projects:

  • An e-commerce site lost millions of dollars because overly aggressive homepage promotions made users distrust the price of any product that was not on sale. This is a classic example of the importance of trust-enhancing design in e-commerce.
  • Potential customers couldn’t find a service company’s outlets because the store finder required users to know the company’s name for each location. People who used other names left the site, wrongly assuming the company didn’t serve their areas.
  • A content site chased users away with intrusive advertising that included few relevant ads.
  • A completely novel Internet offering was lost on most users, who didn’t understand the service, how it worked, or what it could offer them. Given their vague inklings about the payoff, users were unwilling to register with the site. Among other problems, users didn’t understand the site’s terminology.
   

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