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Embrace Obscurity
At SxSW a few weeks ago I spoke about starting a side business instead of quitting your job (audio in MP3). Build something on the side. Give it a go and see what happens. The constraint of less time will help you focus on what’s important. If there’s something there, then take it to the next step.It’s hard to point to a business that launched huge and has been successful. Most of the big winners in our industry started really small and grew big over time. eBay, Craigslist, Yahoo, Google — these were all started on the side. They weren’t funded up, hyped up, and launched huge. They started really small and grew organically.
One of the real benefits of starting a side business is obscurity. To be more specific, failing in obscurity.
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