Social Networking

Rob Sullivan:

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it.

With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?

I’ve been watching social networking for some time now. In fact I’m a member of various social networking sites including MySpace and LinkedIn just to name two.

I joined partly because I wanted to see what they were, but more importantly to see what impact social networking would have on SEM in the coming years.

I’ve been a member of various services for some time and the reach these sites have is incredible.

For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

Imagine that – I’m only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I could provide to them.

Through my connections and their connections, I’m connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.


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