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How To: Selling for Entrepreneurs
Entrepreneurs already know how to sell. They sell their ideas to their family first. Betting their future on a new business takes some convincing. After the family comes the people who will finance the venture. The business owner must make a compelling case in a charming way. Next they sell to vendors. A new business has to convince suppliers to extend credit to an unknown entity. Finally, even a small business will need to find some help. Hiring employees into a start-up requires sales skills. By the time the customer comes into the picture the entrepreneur has already sold to quite a few people. Ultimately, just about every entrepreneur has some sales experience.
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