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Start Last, Finish First
Of course, fast-following isn’t as simple as saying “Me too.” To battle established leaders, you need the right product and strategy, and a big dose of savvy. Here’s how to show up after the starting gun and still come out on top.
- Be better, faster, cheaper, easier.
- Trip up incumbents with tactics from other fields.
- Swipe their business models and start your own race.
- Follow the biggest leader you can find.
- Aim for the leader’s Achilles’ heel.
Photo by Ranger Gord.
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