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Start Last, Finish First

Business 2.0:

Of course, fast-following isn’t as simple as saying “Me too.” To battle established leaders, you need the right product and strategy, and a big dose of savvy. Here’s how to show up after the starting gun and still come out on top.

  1. Be better, faster, cheaper, easier.
  2. Trip up incumbents with tactics from other fields.
  3. Swipe their business models and start your own race.
  4. Follow the biggest leader you can find.
  5. Aim for the leader’s Achilles’ heel.

Photo by Ranger Gord.

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