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Anti Marketing
At the Northern Voice conference I met Markus Frind, founder of Plentyoffish.com. He’s Google’s #1 Adsense user in Canada. His site is pulling in more than $10,000 per day from Google, he told me, and has millions of passionate users. Tens of millions of page views EVERY DAY. Whew!What’s the secret to his success? Ugly design.
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Silver on April 5th, 2006 10:21 am
My feeling on this is that it shows the danger of being caught without a solid position in terms of marketing. Either spend the bucks and get a first class look or don’t even try and go for the street cred. Also it should be noted that one approach or the other will work better for different target audiences.
Business Opportunities Weblog | The Surprising Truth About Ugly Websites on April 6th, 2006 9:10 am
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The Paradigm Shift on June 4th, 2006 4:19 pm
Are Designers Clued In?…
Ever since Scoble posted this post a debate has been raging about anti marketing design. It looks like the debate can be broken down into 2 sides, Designers are calling this BS. My experience is that what users say they want and ne…
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