Getting Your Idea off the Ground
Glenn always loved basketball, being the defensive specialist he was back in high school, and his love for the game was cemented when his team made it to the Illinois State Tournament. But it was when a teammate took him to a gym in a nearby town one day and made him shoot again and again and again that he first appreciated that it is repetition that makes a great scorer. The next night he went out and scored a career-high 26.That lesson came back to him many years later with the creation of the Shoot and Star Rebounder (www.shootandstar.com.) This product is as simple as it is ingenious. Built of a net that attaches on one side behind the basket and on the other to two aluminum poles, the Rebounder allows a player to shoot from anywhere on the court and have the ball flop into the net and then roll back to wherever the player was shooting from.
Hudson’s popular product has been tested at colleges (e.g., Illinois State University) and is now sold throughout the country, as well as places as far off as Australia.
So how did he go from inspiration to product? Hudson is a big believer in the power of the Internet. Begin, he says, by Googling your idea. “You first need to see if there are other similar products out there, and if so, what they cost and how popular they are,” he notes.
That is the sort of inexpensive market research that I love.
No comments yet.
Leave a Reply