Here’s where I think a lot of entrepreneurs, particularly those that are bootstrapping, make a big mistake. They hire a VP of Sales and Marketing, capable of growing a large sales force. Maybe. The New VP spends a lot of time thinking about Positioning. They talk about Executive Selling, Leadership Alignment and Developing Value Propositions. What they probably won’t talk about during the interview or after being hired is how many phone calls they are going to make to new prospects every day. When the sales don’t happen, it’s a product or market problem. (They say)
If you are leading a Rocket-fueled, VC-Backed Start-Up, maybe it makes sense to go right for the leadership who will then build out a real sales force. But if you are just hoping to get some sales help so that you can focus on the job of building your business, then you need someone who can first and foremost, SELL STUFF.
Photo by waffler.
|Chicago Shuts Down Innovative Business|
|They Harvest Christmas Trees By Helicopter?|
|UnBrella: Turning the Umbrella Upside Down|
|How to Embed Your Online Store Directly Inside Your Viral Videos|
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|
|Even the Shopping Cart Needed Marketing|
|Entrepreneurs Take Too Many Showers|