Small Is Beautiful — and Lucrative

April 6, 2006 by Dane | 9 Comments
In Ecommerce, Ideas, Profiles

Cuff links Business Week:

Think small. That was the basic starting point for Mike Cayelli when he decided to open an online retail business two years ago. With a tiny house, little capital to invest, and only “spare time” to devote to the project, Cayelli knew his big dream had to stay manageable. The Washington (D.C.) entrepreneur still hasn’t quit his day job, but he’s projecting $500,000 in sales this year for his company, Cuff Daddy. He spoke recently with Smart Answers columnist Karen E. Klein. Edited excerpts of their conversation follow.

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