Ugliness has never looked better. I have spent the last few days examining a surprising trend in web design that has made ugly websites look absolutely irresistible. No, its not the bolded, 18 point Times New Roman font shouting at me as I access the page that has me excited, nor is it the harsh colors that have actually managed to make my eyes hurt and distort my vision. In fact, its not even that logo which is so pixelated from being processed, resized, saved, and edited so many times that it appears to be blurred to protect the identity of the company who owns the website that has me singing the praises of ugly websites. What is it?
That’s right — ugly websites are surprisingly effective in making money. As a person who puts business before technology, a profitable website is a website is an unbelievably attractive website to me.
I linked to Robert Scoble’s take on this earlier in the week.