high expectations for eBay Express
Expectations for eBay Express are running high among experienced eBay sellers, who view the upcoming specialty site as a potentially significant new channel and have their fingers crossed that the company will build and market it properly.
EBay Express, due during the second quarter, will feature only fixed-price items, most of them new, from experienced sellers with outstanding track records. On eBay.com, many items are used and sold via auction, and many sellers are novices.
The new site will offer a shopping experience that is much simpler and quicker than eBay.com’s main marketplace. With eBay Express, the company hopes to attract buyers who either shop little or not at all on the main site, and deliver them to its best sellers, accomplishing two important goals: broaden its shopper base and keep its star sellers happy.
These sellers generally work full-time on their eBay stores and often have annual sales of over US$1 million. Many over the years have set up parallel stores outside of eBay.com precisely seeking to reach mainstream online shoppers who find eBay.com complicated, time-consuming and even unsafe. These sellers have also wanted to differentiate themselves from less-experienced peers and from fraudsters on eBay.com.
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