Just because your expenses are high don’t mean you have justification toraise the cost of service. Give me a brake. Why don’t you do a little cost analysis first and see why your cost are high. Maybe you are incurring cost that aren’t justified hen we first sin which case you are not justified in passing them on to the customer.

I will agree many times we under charge wtart, add a new service or when we try to under bid (not at all smart) our competition. However, the simplicity of the article is somewhat on the nieve side of defining the problem and offering a solution.

Customers are smart and they know when you are charging to much. This is especially true with online customers who are more aligned with market pricing. Customers have to come first or you will really be left with nothing when they go else where.

I think it depends on what the expenses are on if you can justify raising the prices. If you involve any kind of traveling then you can justify it by the gas hike as all stores you buy from have. Diesel prices are at an all time high, in NJ the average is 3.30 a gallon and trucks get terrible mileage. Stores pay more shipping and the customers help pay for the increase. If it is something you can decrease your cost of then I think you should consider decreasing your cost. Example-electricity, try to get efficient light bulbs and run everything more efficiently. I think you should evaluate first. Less people will buy a more expensive item where more people will buy a less expensive item.