I was going to title this post Covering Your Assets, but technically we’re not talking about assets today. We’re talking about expenses—business expenses. The kind you have to pay to run a small business. I’d like to tell you that I have the secret for covering all of your business expenses if you’re a small, service-oriented business. The secret is simple. The secret is almost obvious. But sometimes we find the secret hard to justify.
The secret is: Raise your rates.