MANAMA: Bahrain will be the headquarters of the new Franchising Association in the Middle East (FAME) to support and globally promote regional franchises, it was revealed yesterday.
It will also host the Gulf Franchise Expo 2006, which will be held at the Diplomat Radisson SAS Hotel on April 24 and 25.
Such efforts will be instrumental in "revolutionising the way small and medium enterprises (SMEs) do business" in the region, organisers said yesterday.
More than 30 exhibitors will conduct presentations for more than 50 franchise concepts at the event.
Seminars and interactive session with industry leaders and consultants from all over the world are scheduled to be held on the sidelines of the expo from April 24 and 26.
Pre-registered visitors from all over the Gulf and Middle East and North Africa (MENA) are expected to attend the event, as well as business representatives from India.
Bahrain is the "ideal gateway" to the Gulf and MENA region as a whole, Bahrain Convention and Exhibition Bureau exhibitions and destination marketing manager Debbie Stanford Kristiansen said yesterday.
She was speaking at a Press held at the BIEC to announce the event.
"Bahrain has historically been an important trading nation and prosperous financial centre, strategically located in the middle of major trading routes in the region," said Ms Kristiansen.
"Events like this will not only help create general awareness on relevant areas, but further boost Bahrain's desire in creating a niche for itself in the arena of global industrialisation."