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eBay Description Checklist
Phil Dunn via the lovely and talented Chuck Huckaby:
Set the thing aside and let it sit for least an hour
Read it again and flag stumbling spots
Break up paragraphs to increase pace (variety is the spice of life). Go with short graphs first, then vary the amount of lines from 3-5. Sprinkle in some one line paragraphs, if possible.* Break long sentences into two simple, shorter ones
* Eliminate extra words
* Eliminate âthatsâ?
* Eliminate words with âtionâ? âsionâ? âanceâ? âateâ? âableâ? âmentâ?
* Eliminate excessive adjectives
* Eliminate passive voice (this includes âisâ? âareâ? âcanâ? etc.)
* Eliminate cliches
* Make cannot and is not into contractions for conversational tone
* Pay particular attention to commas, making sure theyâre right (right for the particular customer, too)
* Make sure bullet lists start with either a âHow toâ? phrase or a number or a powerful verb orâ¦
* Write rhetorical questions into your copy that can be answered in the affirmative (YES!)
* Make sure you have some numbers for impact (specific numbers are better than generalized ones). Keep the % and the numbers themselves. Donât spell out.
* Proof read on paper and mark it up
* Read it aloud
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