Map Mashups for Fun — and Profit?
Though a handful of mashups have received venture capital backing, many investors are leery of putting money into the sites, which typically use application programming interfaces (APIs) from online map providers such as Google, Yahoo and Microsoft to display information on an easy-to-use online map.The main reason for caution is the very thing that makes mashups so popular–they’re fairly easy to create, and it’s not that difficult for someone to duplicate the more successful ones. On top of that, it’s not clear yet how much money can be made with these sites. Are they the next big thing on the Web, or just a nifty niche for small companies and hobbyists?
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