Is aggressively marketing your startup company a requirement or a luxury? While many entrepreneurs pay lip service to the former, they don’t really believe it. If you want the truth, look at what they actually do.As crazy as it may seem, it’s common for entrepreneurs to overlook the need for major marketing investment from day one. “We’re just starting up,” they think. “We need to get on our feet and then we’ll have the money to invest in things like marketing and advertising.”
But whether it’s old-fashioned meatloaf or brand new technology, no matter how good your product or service is, it won’t sell itself. If you can’t afford a marketing budget you can’t afford to open your doors.
Photo by wasoxygen.
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