Proper Profits

April 25, 2006 by Dane | 0 Comments
In Execution

I am often asked “How much profit should my new business make?”

Profits are nothing more than the difference between your sales price and the costs involved in producing your product or service. There is certainly nothing unethical, illegal or improper in attaining the highest difference possible. Too many people have a mental hang-up on profits, but there’s no such thing as too much profit.

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