Designed to Sell
A stapler that staples up to 60 pages with even the lightest touch of a pinkie finger, a transparent tea tin lid that keeps out damaging UV light, a diaper bag that’s runway-ready–they all point to one trend: In even the most seemingly ordinary product categories, there’s room for extraordinary design innovation.
“I looked at the stapler market and [saw that] there hadn’t been any functional changes in over 100 years,” says Todd Moses, founder of Newtown, Pennsylvania, office products company Accentra Inc. Moses’ core product, the PaperPro, packs the power of a staple gun into an otherwise traditional, nonelectric, sleek-looking line of staplers. The response has been astounding. “We’ve grabbed 20 percent market share in two years,” says Moses, 32, whose “aha!” moment happened when his stapler jammed before an important meeting–and he chucked the stapler against the wall.
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