Truly Nolen Expands Global Reach

Orlando Biz Journals:

Truly Nolen’s trademark mouse cars are heading into more international markets.

New and future operations to the Truly Nolen family include Bangkok, Thailand; Karachi, Pakistan; Johannesburg, South Africa; Casablanca, Morocco; Nicosia, Cyprus; Coimbatore, India (near Madras); Shanghai, China; and Kuala Lumpur, Malaysia.
In addition, Truly Nolen International is further expanding with the opening of a master franchise in the Philippines and is adding five new branches in Brazil, two more in Panama and Mexico, and one more in Saudi Arabia.

Jose Lutz, who heads up the Truly Nolen International global franchise division, says the firm’s international expansion has resulted in more than 20 percent growth between 2004 and 2005.

“The quality of the services we provide to our international customers, plus the marketing system we provide for our franchisees, have combined to provide a high success rate,” says Truly Nolen, CEO of the company that bears his name.


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