Gas prices this high for this long? It’s downright uncomfortable. In fact, it’s enough to get consumers to change their behavior. Rising prices have many consumers turning to alternatives– from car-sharing services to scooters–and entrepreneurs are reaping the rewards.Take Scott Griffith, CEO of Zipcar Inc. based in Cambridge, Massachusetts. The $15 million car-sharing service lets its members reserve a car online by the hour or by the day, walk to the nearest pickup location and drive away–gas and insurance included. Currently, Zipcar operates in 29 cities and gets an average of 2,500 new members per month.
Photo by downbeat.
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