The internet has changed the way consumers interact with the world. People purchase goods and services and gather information in cyberspace. And now, thanks to Homes 4Sale by Owner Network, people can even buy and sell houses online–without the costly services of a middleman. The Toledo, Ohio-based franchise features a high-tech website on which sellers can post a property listing with pictures, monitor their visitor counters and even create custom fliers with the click of a button. Founded in 2002, the company initially served only northwest Ohio and southeast Michigan, but as word spread, franchising became the only way to keep up with demand and maintain a high level of customer service. “It’s the wave of the future,” says founder and CEO Michelle Hudson, who started franchising the concept in 2004 and plans to franchise nationwide this year. “Homes 4Sale by Owner Network has brought a new service to meet the needs of a new market.”
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