Shock PR International

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Q&A With Christmas Caroloke Creator

May 11, 2006 by Dane Carlson | 0 Comments

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PR seems like the type of business that couldn’t be franchised, but Richard and Christine Shock have developed a proprietary three-tier system that they say benefits both franchisees and their clients. “It’s a differentiator in the market, and enables franchisees to address the specific needs of any size client, from entrepreneurial startups to established companies,” says Richard, president of the Hopkinton, Massachusetts-based company. Shock PR launched their franchise arm in 2005 and are currently working with their first potential franchisees. Shock says ideal candidates will have some PR experience and exposure, either by working in the PR field or related fields like marketing and the media.