Consumers these days are out and about, so the best time to reach them is when they’re on the go. Gotcha Mobile Media is attempting to do just that with a customized, eye-catching, billboard truck that displays advertisements on all four sides. The truck not only attracts consumers’ attention, but also captures it with ads that rotate every eight seconds. “Drivers can’t look away, and that’s what advertisers love about it,” says Dan Tudor, vice president of the Shafter, California-based franchise. “In our society, we’ve come up with devices to block out commercials. We can mute TV stations, flip past ads in a newspaper, change radio stations–but this is something you really can’t look away from.” Gotcha Mobile Media is on the go just as much as its target audience, with plans to double in size to more than 20 franchises by the end of the year.
Contact Information
Gotcha Mobile Media
PO Box 555
Shafter CA 93263
Phone: 661.746.0121
Toll Free: 1.866.9GOTCHA
Fax: 661.746.0141
gregory on August 23rd, 2006 at 4:05 pm
very nice gotcha mobile