Observe the Here and Now

Gladys Edmund in USA Today:

A successful entrepreneur is a business futurist. Paying attention in the present will allow you a glimpse into the future. In other words, the future is happening right now. Most products and services that come into existence do so because someone had identified a better or more convenient way to use an existing product or service.

The big responsibility we have as entrepreneurs is not to worry about predicting the future but to make the present more livable. Doing anything to the contrary can rob us of valuable energy. The important thing is to try to develop support and offshoots for products and services already here.

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