The UK Franchise Directory has a long-standing reputation within the franchise industry. Now in its 21st annually printed edition a redesigned website has been launched to compliment its printed counterpart.
Franchise Development Services (FDS) specialises in providing advice and guidance to prospective and existing Franchisees and Franchisors worldwide through its network of 14 Franchisees and Associates and through its publications, which include The Franchise Magazine, European Franchising and The United Kingdom Franchise Directory. With their 25 years experience in franchising and pioneers of new methods for franchisee recruitment have seen the benefits of today’s online world. In a move that sees the merge of print and online, FDS hope to provide a complete recruitment package for its advertisers.
‘The directory has been online in some form for a number of years.’ explains The UK Franchise Directory’s Editor, Simon Royal. ‘This is the first time we are using it as a method of recruitment via lead generation. With a new design and structure plus dedicated advertising pushing the site we are seeing an increase in lead generation on a daily basis.’
The new design of the site has been created with ease-of-use for the visitor in mind.