PayPal Brings on 5 Mega Companies for UK Text Service
Online payments firm PayPal has signed up EMI, Twentieth Century Fox Home Entertainment, Oxfam, Stuff and Maxim magazines to use its text-based m-payments service in the UK.
The brands will become the first to enable shoppers to use their mobile phones to buy items via PayPal’s m-payments service, which was launched to its 10 million account holders in the UK in April.
The “Text to Buy” service enables customers to purchase advertised items by sending a text message containing a product code located in an advert. Items will then be delivered to addresses already saved in the buyers’ PayPal accounts.
For businesses, PayPal mobile enables retailers to open a new channel to market, tapping into the firm’s vast customer base.
Tom Girdham, national account manager for Twentieth Century Fox Home Entertainment, says: “PayPal mobile payments is the first mobile service that has an established customer-base, which makes them an ideal partner for us.”
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