By Dane Carlson on June 14, 2006 in Profiles

Inc.:
Inc: Do you have advice to give to other inventors?JL: When I have an idea about something, there will be a lot of criticism. We don’t like to change anything. We all create bubbles that give us safety zones. We know where to go and what to do. We’ve created a routine to be in this safety zone. We don’t want to change. But we are all inventors: you will have ideas and not go there. You’ll have an idea about an improvement, but then think “if I go to my boss and tell him that I have this idea he will criticize me, and if this will not work how will I look?� and we go back to our shell. Just never give up. There will be a lot of kicks because it is easy to criticize.