eBay Sellers Getting Hi-Tech
Washington Post
At the seminars here this year, eBay sellers are showing an amazing boost in familiarity with technology compared with similar sessions I attended last year and the year before.
The exhibit floor at eBay Live. (Leslie Walker-The Washington Post)Yesterday I sat through a jam-packed session on “search engine optimization.” It was about how sellers can tweak their pages on eBay and on their own Web sites to get better play in search results when people are looking for related stuff at Google, Yahoo and Microsoft’s MSN.
EBay sellers asked surprisingly technical questions, even those struggling to understand the lingo. “What do you mean by natural results?” one dealer asked. “I don’t know what “natural” means.”
eBay’s search geeks patiently explained the difference between paid search results, which are basically ads; and the “natural” or unpaid results that appear at all the major search engines. They also explained how eBay has a big staff working full time just to optimize the hundreds of millions of pages on eBay’s site, so they will appear higher in the results at Google, Yahoo and MSN.
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