Canadian Tire Corp. is getting into the power-generation business — sort of.
The retailer, which sells everything from sports equipment to car tires, has launched a new website dedicated to selling solar and wind systems to homeowners, hoping that the trend toward energy self-sufficiency and renewable power will translate into revenues.
“We’re really focusing on the home power area,” said Lisa Gibson, a spokesperson for Canadian Tire, which has 465 locations in communities large and small across the country.
“Given industry trends, we think it’s going to be a big trend here in Canada. There are a lot of people today actually off the grid and they need these products, and then those on the grid looking for alternative sources.