Fortune Small Business: “It is exhausting. Customer demands keep me and other managers logging ten-hour days and inhibit our ability to plan. But as much as I want to complain, I’m beginning to see relentlessness as my ally. Short lead times give us a huge advantage over our less agile rivals, especially larger manufacturers or distributors importing from overseas. While the bureaucracy of a large company might get in the way of making last-minute schedule changes, our customers know that they can issue a distress call to me and my family and get help.”
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