Facing growing competition from the likes of Home Depot Inc. and Sam’s Club, car washes around the country are launching new services aimed at grabbing customers’ interest. Some are promising shorter cleaning times and opening plush waiting rooms with Wi-Fi service. Others are pitching Netflix-style discount plans in which customers pay monthly for unlimited washes. Some are even washing the family dog.The changes are striking in a conservative business long dominated by mom-and-pops and small chains. But technological shifts that have cut labor costs are making the car-wash business more profitable and attracting a number of new and formidable entrants.
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