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Who’s It Going to Be eBay or Yahoo?
This just in from TheFlyOnTheWall.com (subscription required): A Merrill Lynch analyst has issued a report speculating that Microsoft will soon buy another large Internet player.
The reason – if it isn’t obvious — is Google’s increasing competitive threat. As we’ve written about obsessively on our Google blog, Microsoft is not only fading in its battle to keep up with Google’s Internet traffic gains, but it is also facing imminent threat from Google’s software launches.
Merrill believes Microsoft should fight back by buying Yahoo!, for which it could pay $40 to $45 a share. The analyst believes the strategic benefits to such a deal would outweigh any dilution.
Merrill also thinks Microsoft could buy eBay, but he thinks the strategic benefits wouldn’t be as great.
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