Simple Names Are Better
By Dane Carlson on June 26, 2006 in Ideas
Fortune Small Business:
The company planned to call its patented product MOLLI (medicine-opening lid-lifting instrument) until a product specialist they met at the University of Michigan persuaded Robert to change the shape and name of the opener – and base those on a cat, a beloved pet symbolizing independence. “We did a complete overhaul a month before we started manufacturing the PurrFect Opener,” says Robert. The company has since introduced the DogGone Opener, a canine version. The product retails for $10.95.
Business Opportunities Weblog editor and publisher Dane Carlson
lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001
. He has added 12,339 posts to the site.
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