Gladys Edmunds in USA Today:
A simple thought to keep in mind when developing your strategic plan is to remember that no matter how successful you feel your business is, you are only serving a very small piece of your market.Therefore the objective of a strategic plan is to figure out ways for you to capture more and more of your market. And, above all, you must act on the strategies you come up with.
To become good at strategic planning you need to be aware of what is going on both within and outside of your industry. Decide on a way of collecting and sorting through information. Try putting information that you collect into a box that you can sift through on quiet Saturday or Sunday afternoons.
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