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GBuy Hasn’t Taken over Yet

Forbes

Unconfirmed reports that Google will soon launch a payment service to rival eBay‘s PayPal dealt a blow to the online auction company’s shares on Tuesday.

But eBay (nasdaq: EBAYnews - people ) could conceivably weather the competition thanks to its significant brand-name advantage, according to a new report from Standard & Poor’s Equity Research.

On Tuesday, shares of eBay fell 5% on news that Google (nasdaq: GOOGnews - people ) is readying a test version of its online payment service, dubbed GBuy, for as early as today, Wednesday.

   

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