How to Track Ad Results

June 28, 2006 by Dane | 1 Comment
In Advertising, Marketing

Entrepreneur:

When you want to hold your ad dollars accountable, there are basically three ad-tracking strategies to choose from:

  • Strategy #1: under-price a well-known product
  • Strategy #2: feature an item with a powerful story
  • Strategy #3: plant a word-flag in the ad

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Comments

  • Jason on June 28th, 2006 at 4:59 pm

    Great advice! I’m glad to see this analyst’s focus on finding a great writer. Writers play an enormous role in the success of any ad.

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