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When you want to hold your ad dollars accountable, there are basically three ad-tracking strategies to choose from:
- Strategy #1: under-price a well-known product
- Strategy #2: feature an item with a powerful story
- Strategy #3: plant a word-flag in the ad
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Jason on June 28th, 2006 4:59 pm
Great advice! I’m glad to see this analyst’s focus on finding a great writer. Writers play an enormous role in the success of any ad.
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