Jellyfish to Challenge Google CPC Ad Model
On Monday, shopping search engine Jellyfish.com will begin to woo advertisers with what it claims is a better mousetrap: It will offer an alternative to cost-per-click (CPC) advertising by opening an online marketplace for advertisers to bid directly to customers for their attention and patronage. The company, which closed initial seed funding from undisclosed investors earlier this year, plans to give the customer half the ad revenue it collects from the advertiser upon making a sale.The result is that Jellyfish users can get products for less because half the marketing dollars spent by advertisers go directly their customers instead of to a third party. At the time of this article, the cash returned can result in discounts of up to 24%, according to the company. This number will rise and fall daily as merchants bid for consumers’ business.
Photo by libraryman.
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