It doesn’t matter what you sell; people truly buy only two things from you: security and confidence. If you can’t provide those two things through your customer service, your buyers will simply move on to your competitors…and on eBay, they have many to choose from.If you treat eBay like a garage sale, you shouldn’t be surprised when your products fetch garage-sale prices. By treating it like a real business–using research, advanced marketing tools and gold-star customer service–you will outsell your competition. To develop your gold-star customer service policies, stop thinking like a seller, and start thinking like a buyer.
Photo by Skyburst.
Mike on July 4th, 2006 at 12:22 pm
Great post. This is so true and encapsulates the essence, not just of ebay dealing, but of all small business operations.
People don’t buy anything other than their belief and trust in you that you will deliver on their behalf.
As a small business delivering into the police and public sector market in the US and UK, trust and confidence are key issues.