Google Checkout An Extension of Technology
Google has launched Google Checkout, a payment system for online retailers that’s tightly integrated with Google AdWords. Checkout isn’t the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.
Rumors have been flying for more than a year about a payment system under development by Google. Reports emerged that Google was developing a micropayments system, an online wallet, even a PayPal killer (see this blog post for a chronology of Google payments speculation over the past year).
In fact, Google Checkout is simply an extension of technology the company has developed internally for its AdWords, Base, Picasa and other services.
“There are more and more reasons for users to do transactions for Google products. We wanted to generalize that experience,” said Salar Kamangar, vice president, product management at Google.
Google Checkout is a payment system that can be used either alone or as an alternative to existing checkout systems already in place on a retailer’s web site. Users with Google accounts can simply sign into their account on the retailer’s web site and then click once to complete the checkout process using the credit card number stored with the Google account, rather than having to fill out detailed forms with shipping and payment information.
“It’s not about a universal wallet; it’s about making the checkout process streamlined with the fewest number of steps,” said Kamangar.
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