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Don’t Present A False Front to Investors
Rob May, the Business Pundit:
Finding investors is like getting married. If your goal is to con your significant other and hide your flaws, you may get hitched in the short term but eventually you will be exposed and your relationship will become unraveled. You are much better off to find a partner who accepts the real you. Likewise, you will be much better off finding an investor who likes your *real* idea, even after you strip away all the confirming market research, false schedules, and chinese math.It is tough to do. You want that money really badly. Sometimes you need it to keep going. But if you put up a false front to get it, you will pay the price in the long term.
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