Even with Google PayPals Not Going Anywhere
Google checks in with Checkout
It’s about time, Google(Nasdaq: GOOG). The country’s leading search engine finally rolled out its online financial payment service. Google Checkout — not the Gbuy name that had been bandied about, or the Google Purchases subdomain that was uncovered last year — is the real deal now, as Google enters the promising realm of online financial exchanges.All along, Google has insisted that it’s not building a PayPal killer. However, with PayPal parent eBay(Nasdaq: EBAY) now in cahoots with Google rival Yahoo!(Nasdaq: YHOO), will Google really show eBay any mercy? It should. eBay is a very important advertiser through Google AdWords, so Google is coming in slowly, aiming to make a big splash with merchants while tiptoeing around PayPal’s consumer-to-consumer stronghold.Find it with Google. Buy it with Google Checkout.
That’s the slogan of Google’s new service. It’s landed some pretty big names for its launch, but let’s not kid one another here. Once consumers start funding accounts to facilitate transactions with e-tailers, it’s really just a matter of time before Checkout becomes a PayPal clone. That doesn’t mean it will topple eBay’s well-entrenched player. Remember that even eBay couldn’t beat PayPal on its own auction site with Billpoint; it went ahead and bought out PayPal instead.
sheng on July 5th, 2006 9:44 pm
I hope this thing becomes big. I really hate paypal.
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