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If we are to address the concept of risk in total then we must admit that any way we choose to make a living is risky business. However, as a writer, speaker and entrepreneur I will always encourage the entry into what has been, is, and always will be the backbone of this country’s economy: Small business. Every single person working today is working for what is, or use to be a small business.Between 1979 and 1996, corporate America erased 43 million jobs. Perhaps we should reread The New York Times 1996 remarkable series on the “Downsizing of America.” They put a face on what life looks like when a person’s income has been snatched away. And, things haven’t changed much. We are still reading and hearing about companies eliminating positions regularly. Those news stories are remind of the risk involved in placing our confidence in employment.
A great number of those people had to look to self employment and small business to make a living.
Should we remove any possible hope of success by telling them that a statistic says they have an 85% chance of failing? We should no more tell entrepreneurs that than we should tell the young, eager, just-out-of-college student, who has landed his first corporate job that he runs the risk of being terminated in 3-5 years because corporations are still making adjustments in employment.
Nothing is without risk in this life. The best that we can do in this unpredictable environment is to hope that the Butterfly Effect that comes our way is manageable. And we can be certain that a Butterfly Effect is forthcoming.
Photo by existentiali….

















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